"The perfect introduction to Scandinavian story-telling and early education for ages 0-5."

IDBY: BE WHAT YOU LOVE

If you are here, you have been invited to share in an exciting new fiction series from the UK and Sweden. Fiction and Early Reading for hungry young minds!

UK meets Sweden meets the world ...

Idby is a mix of UK and Swedish story-telling and educational know-how, created by an Anglo-Swedish team of award-winning artists, best-selling writers and specialist editors. Published in Sweden by two of Scandinavia's top publishers; first Bonnier Låra and then Studentlitteratur, Idby is now in English as a brand known for progressive values, fun story-telling and exceptional illustration. The authors, Andy Coombs and Sarah Scho, have published more than 100 books and sold over 1,000,000 copies in Scandinavia.

Welcome to Idby

Idby is a complete story environment for children to explore.

Idby components 2023

  • 1 sounds book (32 pages to introduce beginners to reading)
  • 24 levelled 'read with' story books (48 pages per book) with optional video. Each book comes with with fun activities at the end
  • 12 simple 'sing-along' songs with optional video
  • 1 Idby anthem song
  • posters, colouring in, badges and stickers, memo card game
  • 4 'read to' story books (longer form complicated stores to read to your child)
  • 8 'dance along' songs with optional video
The Idby 'read to' Library: Idby Big Books
Flashcards to introduce and reinforce learning
Memo games to reinforce story and language
Blended stories with ebooks, songs and video

The Idby World

There are twelve main Id characters. Idby was designed to improve empathy and critical evaluation in young readers. Each character is defined by what they love. Readers progress from simple English sounds, to words, simple and complex sentences and then full stories. Each level is accompanied with video and song .

Each character has two books. In the first book we find out why they love what they love. In the second book, the characters use their passion to help their community and improve the lives of their friends.

Idby 'sing along' songs introduce each character in a playful and fun way, whilst building language skills and retention. There are 12 character songs and 12 karaoke style videos.

Fun with English

There are 4 activity books and 4 accompanying books for teachers and parents with projects, group and individual tasks and much more.

Memo game, flash cards and badge design

The Team

Andy Coombs and Sarah Scho are writers living in Stockholm. They have published more than 100 books and are Scandinavia's best-selling educational fiction writers.

Anders Lindholm is an award-winning artist living in Stockholm.

Inger Strömsten worked as an editor for the Nobel Academy of Literature for years and has edited, written and translated more than 200 books.

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